气候变化领域集成服务门户(CCPortal): The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising

CCPortal

DOI	10.1080/01292986.2019.1624793
	The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising
	Kim, Kyongseok; Ahn, Sun Joo (Grace)
发表日期	2019-05-31
ISSN	0129-2986
EISSN	1742-0911
卷号	29 期号:4 页码:363-385
英文摘要	Applying the framework of Construal Level Theory (CLT), this study tested the effects of an environmental ad describing the distant-future (i.e. end of the twenty-first century) vs. near-future (i.e. next summer) consequences of climate change using a sam
关键词	Environmental advertising climate change perceived temporal distance cultural difference construal level theory
学科领域	Communication
语种	英语
WOS记录号	WOS:000471395400001
来源期刊	ASIAN JOURNAL OF COMMUNICATION
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/79517
作者单位	Towson Univ, Dept Mass Commun, 8000 York Rd, Towson, MD 21252 USA
推荐引用方式 GB/T 7714	Kim, Kyongseok,Ahn, Sun Joo . The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising[J],2019,29(4):363-385.
APA	Kim, Kyongseok,&Ahn, Sun Joo .(2019).The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising.ASIAN JOURNAL OF COMMUNICATION,29(4),363-385.
MLA	Kim, Kyongseok,et al."The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising".ASIAN JOURNAL OF COMMUNICATION 29.4(2019):363-385.