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| DOI | 10.1017/bpp.2024.4 |
| Chilling results: how explicit warm glow appeals fail to boost pro-environmental behaviour | |
| 发表日期 | 2024 |
| ISSN | 2398-063X |
| EISSN | 2398-0648 |
| 英文摘要 | We conducted a large-scale online experiment to examine whether climate change messaging can induce emotions and motivate pro-environmental action. We study how exposure to explicit positive ('warm glow') and negative ('cold prickle') emotional appeals as well as a traditional social norm communication affects pro-environmental action. We find that a simple call to take action to mitigate climate change is at least as affective as social norm message framing and emotional appeals. Our results highlight the difficulty of designing messaging interventions that effectively harness emotional incentives to promote pro-environmental action. Messages that explicitly emphasise the personal emotional benefits of contributing to environmental causes or the adverse emotional effects of not doing so seem to fall short of motivating pro-environmental effort. Our findings underscore the need for caution when incorporating emotive appeals into policy interventions. |
| 英文关键词 | warm glow; pro-environmental behaviour; intrinsic motivation; real-effort task; online experiment |
| 语种 | 英语 |
| WOS研究方向 | Psychology ; Public Administration |
| WOS类目 | Psychology, Applied ; Public Administration ; Psychology, Social |
| WOS记录号 | WOS:001192264400001 |
| 来源期刊 | BEHAVIOURAL PUBLIC POLICY
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/310056 |
| 作者单位 | University of Cambridge; University of Cambridge; University of London; London School Economics & Political Science; University of Innsbruck; University of Cambridge; University of Cambridge |
| 推荐引用方式 GB/T 7714 | . Chilling results: how explicit warm glow appeals fail to boost pro-environmental behaviour[J],2024. |
| APA | (2024).Chilling results: how explicit warm glow appeals fail to boost pro-environmental behaviour.BEHAVIOURAL PUBLIC POLICY. |
| MLA | "Chilling results: how explicit warm glow appeals fail to boost pro-environmental behaviour".BEHAVIOURAL PUBLIC POLICY (2024). |
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