气候变化领域集成服务门户(CCPortal): Communication, theory of change, and clean energy

CCPortal

DOI	10.3389/fcomm.2024.1381928
	Communication, theory of change, and clean energy
	Cox, Robert
发表日期	2024
EISSN	2297-900X
起始页码	9
卷号	9
英文摘要	Some years ago, I stepped away from my faculty position at the University of North Carolina at Chapel Hill (UNC) to become more deeply engaged with the Sierra Club, one of the oldest environmental NGOs in the United States. Given my research, I knew insights into strategic communication in advocacy campaigns would likely be applicable, particularly, to the climate change efforts in which I was planning to participate. Climate change campaigns, like campaigns focused on other issues, usually involve multiple forms of communication-grassroots organizing, social media, demonstrations, media coverage, placards, canvassing, etc. Beyond these tactical uses, NGOs also may conceive a strategic rationale for a campaign itself as derived from core communication principles. As it turned out, I would have an opportunity to help to design one such campaign, a message driven initiative to accelerate the movement toward a greater commitment to use 100% clean, renewable energy in the United States.
英文关键词	climate change communication; campaign; strategy; theory of change; clean energy
语种	英语
WOS研究方向	Communication
WOS类目	Communication
WOS记录号	WOS:001176751200001
来源期刊	FRONTIERS IN COMMUNICATION
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/307735
作者单位	University of North Carolina; University of North Carolina Chapel Hill; University of North Carolina School of Medicine
推荐引用方式 GB/T 7714	Cox, Robert. Communication, theory of change, and clean energy[J],2024,9.
APA	Cox, Robert.(2024).Communication, theory of change, and clean energy.FRONTIERS IN COMMUNICATION,9.
MLA	Cox, Robert."Communication, theory of change, and clean energy".FRONTIERS IN COMMUNICATION 9(2024).

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