气候变化领域集成服务门户(CCPortal): Bridging the Gap: Determinants of Consumers' Willingness to Pay for Environmentally Friendly Packages of Leafy Greens

CCPortal

DOI	10.3390/su16083128
	Bridging the Gap: Determinants of Consumers' Willingness to Pay for Environmentally Friendly Packages of Leafy Greens
	Dieli, Carissa; Priyadarshini, Anushree; Ludgate, Robert; Foley, Lorraine
发表日期	2024
EISSN	2071-1050
起始页码	16
结束页码	8
卷号	16 期号:8
英文摘要	Government and corporate policies have mandated a reduction in plastic packaging to combat issues of waste and climate change. This move towards sustainable packaging alternatives in the fresh food sector will increase costs for consumers. Much of the present research finds consumers are willing to pay more for sustainability, but their willingness to pay (WTP) does not align with real-world purchases, representing an attitude-behaviour gap. To combat this gap, it is posited that consumers' current purchasing- and sustainability-related behaviours will meaningfully correlate with their WTP and bridge the attitude-behaviour gap. This research used an online survey (n = 476) to gauge consumers' attitudes and behaviours regarding sustainability as it relates to packaging, biofortification, and WTP in the fresh leafy greens sector. Using binary logistic regression, this research finds that price- and sustainability-related purchasing habits and attitudes towards sustainable packaging meaningfully narrow the attitude-behaviour gap, but organic purchasing habits, waste segregation habits, and sustainability literacy do not. This research contributes the knowledge that, for environmentally friendly leafy greens, past price- and sustainability-related purchasing behaviour should be used instead of merely attitudes as an indication of WTP.
英文关键词	leafy greens; sustainable packaging; attitude-behaviour gap; current purchasing habits; willingness to pay
语种	英语
WOS研究方向	Science & Technology - Other Topics ; Environmental Sciences & Ecology
WOS类目	Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS记录号	WOS:001210061500001
来源期刊	SUSTAINABILITY
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/294024
作者单位	Maynooth University
推荐引用方式 GB/T 7714	Dieli, Carissa,Priyadarshini, Anushree,Ludgate, Robert,et al. Bridging the Gap: Determinants of Consumers' Willingness to Pay for Environmentally Friendly Packages of Leafy Greens[J],2024,16(8).
APA	Dieli, Carissa,Priyadarshini, Anushree,Ludgate, Robert,&Foley, Lorraine.(2024).Bridging the Gap: Determinants of Consumers' Willingness to Pay for Environmentally Friendly Packages of Leafy Greens.SUSTAINABILITY,16(8).
MLA	Dieli, Carissa,et al."Bridging the Gap: Determinants of Consumers' Willingness to Pay for Environmentally Friendly Packages of Leafy Greens".SUSTAINABILITY 16.8(2024).