气候变化领域集成服务门户(CCPortal): Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication

CCPortal

DOI	10.1177/20563051241254381
	Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication
	Olbermann, Zoe; Mayer, Fabian; Schramm, Holger
发表日期	2024
ISSN	2056-3051
起始页码	10
结束页码	2
卷号	10 期号:2
英文摘要	Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As greenfluencers have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product-related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual videos), where user-added background music is a prominent feature. In a 2 x 2 between-subjects online experiment (N = 240), we manipulated the message frame (gain vs. loss) and the background music (positive vs. negative emotional valence) and found that loss frames reduced behavioral intention via negative emotions. A second 2 x 2 between-subjects online experiment (N = 207) replicated these findings with an older sample and provided additional evidence that gain frames should be used in environmental communication. Contrary to our assumptions, we found no effect of the emotional valence of music in either study.
英文关键词	greenfluencer; message frame; sustainability; background music; environmental behavioral intention
语种	英语
WOS研究方向	Communication
WOS类目	Communication
WOS记录号	WOS:001227875500001
来源期刊	SOCIAL MEDIA + SOCIETY
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/293388
作者单位	University of Wurzburg; University of Wurzburg
推荐引用方式 GB/T 7714	Olbermann, Zoe,Mayer, Fabian,Schramm, Holger. Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication[J],2024,10(2).
APA	Olbermann, Zoe,Mayer, Fabian,&Schramm, Holger.(2024).Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication.SOCIAL MEDIA + SOCIETY,10(2).
MLA	Olbermann, Zoe,et al."Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication".SOCIAL MEDIA + SOCIETY 10.2(2024).