气候变化领域集成服务门户(CCPortal): You are a hero! The influence of audience-as-hero narratives on policy support

CCPortal

DOI	10.1111/polp.12609
	You are a hero! The influence of audience-as-hero narratives on policy support
	Chalaya, Tatiana; Schlaufer, Caroline; Uldanov, Artem
发表日期	2024
ISSN	1555-5623
EISSN	1747-1346
英文摘要	Effective communication increases support for policy measures. This article argues that a narrative that portrays a policy's target group as a hero is most effective in generating support for the given policy. The research builds on the Narrative Policy Framework (NPF) to test the influence of an audience-as-hero narrative on the opinion about a new campfire regulation among visitors to a national park in Russia. A survey experiment with 314 visitors to the national park compares the influence of a narrative portraying the regulation's target group as a hero (a park visitor) on policy opinion and a narrative portraying another hero (a firefighter). Results show that the audience-as-hero narrative has more influence on policy support than a nonnarrative message and also more than a narrative portraying another hero. This indicates that audience-as-hero narratives are particularly effective in generating support for policies.
英文关键词	audience-as-hero; campfire regulation policy; forest fire prevention; Narrative Policy Framework; narratives; NPF; policy communication; policy opinion; policy support; Russia; target group; wilderness management; wildfire policy
语种	英语
WOS研究方向	Government & Law
WOS类目	Political Science
WOS记录号	WOS:001237396600001
来源期刊	POLITICS & POLICY
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/292780
作者单位	University of Bern; University of Bern; HSE University (National Research University Higher School of Economics)
推荐引用方式 GB/T 7714	Chalaya, Tatiana,Schlaufer, Caroline,Uldanov, Artem. You are a hero! The influence of audience-as-hero narratives on policy support[J],2024.
APA	Chalaya, Tatiana,Schlaufer, Caroline,&Uldanov, Artem.(2024).You are a hero! The influence of audience-as-hero narratives on policy support.POLITICS & POLICY.
MLA	Chalaya, Tatiana,et al."You are a hero! The influence of audience-as-hero narratives on policy support".POLITICS & POLICY (2024).