气候变化领域集成服务门户(CCPortal): Shifting from Information- to Experience-Based Climate Change Communication Increases Pro-Environmental Behavior Via Efficacy Beliefs

CCPortal

DOI	10.1080/17524032.2024.2334727
	Shifting from Information- to Experience-Based Climate Change Communication Increases Pro-Environmental Behavior Via Efficacy Beliefs
	Plechata, Adela; Hielkema, Marijke Hiltje; Merkl, Lisa-Marie; Makransky, Guido; Frost, Michael Bom
发表日期	2024
ISSN	1752-4032
EISSN	1752-4040
英文摘要	To reach necessary greenhouse gas emissions targets, behavior change is necessary at the consumer level. However, standard information-based interventions struggle to change environmentally impactful behaviors like beef consumption. Experience-based communication that engages non-analytical systems can be crucial for changing our beliefs that our behavior makes a difference. Immersive virtual reality (VR) in the metaverse represents a shift toward experience-based environmental communication. In this preregistered 2 (VR experience vs. VR information) x 2 (indulgent vs. explicit labeling) study (N = 167), we tested the effectiveness of VR experience-based communication and cost-effective nudging to promote sustainable diets. Label manipulation showed no effect on meat consumption. The VR experience led to stronger pro-environmental intentions and more pro-environmental behavior in VR and real life than the VR information condition. Mediation analyses confirm that experience-based VR communication can enhance people's efficacy beliefs, increasing their intentions and, consequently, reducing beef consumption.
英文关键词	pro-environmental behavior; sustainable diets; virtual reality; environmental communication; behavior change; metaverse
语种	英语
WOS研究方向	Communication ; Environmental Sciences & Ecology
WOS类目	Communication ; Environmental Studies
WOS记录号	WOS:001196568200001
来源期刊	ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/292347
作者单位	University of Copenhagen; University of Copenhagen; University of Bayreuth; University of Copenhagen
推荐引用方式 GB/T 7714	Plechata, Adela,Hielkema, Marijke Hiltje,Merkl, Lisa-Marie,et al. Shifting from Information- to Experience-Based Climate Change Communication Increases Pro-Environmental Behavior Via Efficacy Beliefs[J],2024.
APA	Plechata, Adela,Hielkema, Marijke Hiltje,Merkl, Lisa-Marie,Makransky, Guido,&Frost, Michael Bom.(2024).Shifting from Information- to Experience-Based Climate Change Communication Increases Pro-Environmental Behavior Via Efficacy Beliefs.ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE.
MLA	Plechata, Adela,et al."Shifting from Information- to Experience-Based Climate Change Communication Increases Pro-Environmental Behavior Via Efficacy Beliefs".ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE (2024).