气候变化领域集成服务门户(CCPortal): CAMPAIGNS TO PROMOTE HOUSEHOLD ENERGY EFFICIENCY IN BARRANQUILLA (COLOMBIA)

CCPortal

	CAMPAIGNS TO PROMOTE HOUSEHOLD ENERGY EFFICIENCY IN BARRANQUILLA (COLOMBIA)
	Rodriguez, Idania Dorta; Eras, Juan Jose Cabello
发表日期	2024
ISSN	2218-3620
起始页码	16
结束页码	2
卷号	16 期号:2
英文摘要	Addressing household energy efficiency is among the main challenges worldwide towards sustainable development. The residential sector is one of the main energy users globally and one of the most difficult to address. Barranquilla is the fourth most developed city in Colombia and has significant electricity consumption in households. However, currently, there are no campaigns promoting energy efficiency strategies to reduce household consumption. This study shows that most people in the city are aware of their electricity consumption, mainly because of the costs, which is also one main motivation to introduce energy efficiency strategies. A public campaign must prioritize social media and WEB communication channels. Moreover, energy efficiency strategies must focus on the use of air conditioners, refrigerators, and lighting systems. Moreover, since the cost of electricity and climate change are the main motivators for energy saving, the different measures proposed in a campaign should be associated with cost and carbon footprint savings.
英文关键词	Public campaign; Marketing; energy efficiency; residential sector
语种	英语
WOS研究方向	Social Sciences - Other Topics
WOS类目	Social Sciences, Interdisciplinary
WOS记录号	WOS:001193900600003
来源期刊	REVISTA UNIVERSIDAD Y SOCIEDAD
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/292000
推荐引用方式 GB/T 7714	Rodriguez, Idania Dorta,Eras, Juan Jose Cabello. CAMPAIGNS TO PROMOTE HOUSEHOLD ENERGY EFFICIENCY IN BARRANQUILLA (COLOMBIA)[J],2024,16(2).
APA	Rodriguez, Idania Dorta,&Eras, Juan Jose Cabello.(2024).CAMPAIGNS TO PROMOTE HOUSEHOLD ENERGY EFFICIENCY IN BARRANQUILLA (COLOMBIA).REVISTA UNIVERSIDAD Y SOCIEDAD,16(2).
MLA	Rodriguez, Idania Dorta,et al."CAMPAIGNS TO PROMOTE HOUSEHOLD ENERGY EFFICIENCY IN BARRANQUILLA (COLOMBIA)".REVISTA UNIVERSIDAD Y SOCIEDAD 16.2(2024).