气候变化领域集成服务门户(CCPortal): China deserves its hamburger: the controversy over WildAid's Shu Shi campaign in China

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DOI	10.1080/23251042.2024.2319370
	China deserves its hamburger: the controversy over WildAid's Shu Shi campaign in China
	Du, Juan; Liu, John Chung-En; Mix, Tamara L.
发表日期	2024
ISSN	2325-1042
英文摘要	We analyze the responses of Chinese netizens to U.S.-based WildAid's Shu Shi campaign, which was launched in China in 2018 with aims to reduce the nation's meat consumption in support of climate change mitigation. We conduct an interpretive content analysis of approximately 3,000 online comments, finding that nationalist sentiment is the most prevalent theme underlying responses to the campaign. Netizens generally see the campaign as a criticism of their national identity. They define this identity by emphasizing China's achievements, expressing a need for the population's autonomy, recalling a collective history of humiliation by Western actors, and taking pride in Chinese food culture. Feelings among netizens of unfair treatment weakened the campaign's effectiveness. Respondents cite national identity, nationalism, and climate justice in micro-level discourses to challenge the legitimacy of WildAid's efforts to encourage reduced meat consumption as a climate change mitigation strategy in China. This study adds depth and nuance to our understanding of national identity, nationalism, and the perceived effectiveness of strategies encouraging behavior change to mitigate climate change.
英文关键词	China; vegetarian campaigns; climate change mitigation; social identity theory; Chinese national identity; nationalism; reduced meat consumption
语种	英语
WOS研究方向	Environmental Sciences & Ecology
WOS类目	Environmental Studies
WOS记录号	WOS:001169486300001
来源期刊	ENVIRONMENTAL SOCIOLOGY
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/286360
作者单位	Huizhou University; National Taiwan University; Oklahoma State University System; Oklahoma State University - Stillwater
推荐引用方式 GB/T 7714	Du, Juan,Liu, John Chung-En,Mix, Tamara L.. China deserves its hamburger: the controversy over WildAid's Shu Shi campaign in China[J],2024.
APA	Du, Juan,Liu, John Chung-En,&Mix, Tamara L..(2024).China deserves its hamburger: the controversy over WildAid's Shu Shi campaign in China.ENVIRONMENTAL SOCIOLOGY.
MLA	Du, Juan,et al."China deserves its hamburger: the controversy over WildAid's Shu Shi campaign in China".ENVIRONMENTAL SOCIOLOGY (2024).