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DOI10.1016/j.enpol.2021.112731
The effect of information nudges on energy saving: Observations from a randomized field experiment in Finland
Ruokamo E.; Meriläinen T.; Karhinen S.; Räihä J.; Suur-Uski P.; Timonen L.; Svento R.
发表日期2022
ISSN0301-4215
卷号161
英文摘要Field experiments have shown that information nudging can help households to save energy, however, the effectiveness varies depending on aspects such as information content, delivery mode and study area. This article evaluates the impacts of information nudges on residential electricity consumption with a randomized field experiment. This opt-in experiment was conducted in Finland. Information was administered via monthly email newsletters and an online energy service platform. The aim is to find out whether i) energy saving tips combined with and without online energy service platform providing electricity consumption information, and ii) peer comparisons (i.e., social norm) influence households’ electricity consumption. The results show a high seasonal variation in the treatment effects within the groups who were registered users of the online energy service platform. Those with access to usage feedback and versatile energy savings tips (without the social norm comparisons) reduced their electricity consumption around 10% in wintertime. The results imply challenges in encouraging energy saving behavior among households less interested in following their electricity consumption. © 2021 The Authors
英文关键词Behavior; Conservation; Electricity; Energy advice; Experiment; Finland; Intervention; Nudging; Randomized field trial; Social norm
语种英语
scopus关键词Energy conservation; Behavior; Energy; Energy advice; Energy-savings; Field trial; Finland; Intervention; Nudging; Randomized field trial; Social norm; Electric power utilization; electricity generation; energy efficiency; energy policy; household energy; Internet; residential energy; Finland
来源期刊Energy Policy
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/256391
作者单位Finnish Environment Institute, University of Oulu, PL 413, FI-90014, Finland; Department of Economics, Accounting and Finance, University of Oulu Business School, University of Oulu, P.O.Box 8000, FI-90014, Finland; Motiva Ltd, P.O. Box 489, FI-00101, Helsinki, Finland
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GB/T 7714
Ruokamo E.,Meriläinen T.,Karhinen S.,et al. The effect of information nudges on energy saving: Observations from a randomized field experiment in Finland[J],2022,161.
APA Ruokamo E..,Meriläinen T..,Karhinen S..,Räihä J..,Suur-Uski P..,...&Svento R..(2022).The effect of information nudges on energy saving: Observations from a randomized field experiment in Finland.Energy Policy,161.
MLA Ruokamo E.,et al."The effect of information nudges on energy saving: Observations from a randomized field experiment in Finland".Energy Policy 161(2022).
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