气候变化领域集成服务门户(CCPortal): Impact of government subsidy on the optimal R&D and advertising investment in the cooperative supply chain of new energy vehicles

CCPortal

DOI	10.1016/j.enpol.2022.112885
	Impact of government subsidy on the optimal R&D and advertising investment in the cooperative supply chain of new energy vehicles
	Sun Y.-F.; Zhang Y.-J.; Su B.
发表日期	2022
ISSN	0301-4215
卷号	164
英文摘要	Government subsidy is fairly important to alleviate the funding dearth of new energy vehicles (NEVs) industry, and mainly includes production-side and consumption-side subsidies. Nevertheless, it is unclear how government makes the optimal subsidy strategy at diverse research and development (R&D) stages of NEVs, and how the cooperative NEVs supply chain makes the optimal investment in R&D and advertising. Thus, this paper adopts the Stackelberg game, Nash equilibrium and the optimal profit models to address these issues and further conducts the case study with the NEVs data of BYD in China. The results indicate that when the effectiveness of per unit of investment in R&D (α) and advertising (β) in generating the sales of NEVs is lower than 0.574 in the region of 0<α2+β2<0.33, consumption-side subsidy can better improve the investment in R&D and advertising, profits and social welfare than production-side subsidy, but when it is lower than 1.414 in the region of 1<α2+β2<2, production-side subsidy may perform better. Meanwhile, to maximize social welfare, government pays the highest subsidy when adopting the consumption-side subsidy, followed by the subsidy for per unit production of NEVs and R&D investment, respectively. The case study further proves that the results support the practice. © 2022 Elsevier Ltd
英文关键词	Advertising investment; Government subsidy; New energy vehicles; Profits of supply chain; R&D investment; Social welfare
语种	英语
scopus关键词	Electric vehicles; Investments; Marketing; Profitability; Advertizing; Advertizing investment; Case-studies; Development investment; Government subsidies; New energy vehicles; Profit of supply chain; Research and development; Research investment; Social welfare; Supply chains; advertising; cooperative sector; electric vehicle; government; investment; research and development; subsidy system; supply chain management; China
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/256271
作者单位	School of Economics and Management, China University of Geosciences, Wuhan, 430074, China; Business School, Hunan University, Changsha, 410082, China; Center for Resource and Environmental Management, Hunan University, Changsha, 410082, China; Institute of Energy Research, Jiangxi Academy of Sciences, Nanchang, 330096, China; Energy Studies Institute, National University of Singapore119620, Singapore; Department of Industrial Systems Engineering and Management, National University of Singapore117576, Singapore
推荐引用方式 GB/T 7714	Sun Y.-F.,Zhang Y.-J.,Su B.. Impact of government subsidy on the optimal R&D and advertising investment in the cooperative supply chain of new energy vehicles[J],2022,164.
APA	Sun Y.-F.,Zhang Y.-J.,&Su B..(2022).Impact of government subsidy on the optimal R&D and advertising investment in the cooperative supply chain of new energy vehicles.Energy Policy,164.
MLA	Sun Y.-F.,et al."Impact of government subsidy on the optimal R&D and advertising investment in the cooperative supply chain of new energy vehicles".Energy Policy 164(2022).