气候变化领域集成服务门户(CCPortal): How quantifying the shape of stories predicts their success

CCPortal

DOI	10.1073/pnas.2011695118
	How quantifying the shape of stories predicts their success
	Toubia O.; Berger J.; Eliashberg J.
发表日期	2021
ISSN	0027-8424
卷号	118 期号:26
英文摘要	Narratives, and other forms of discourse, are powerful vehicles for informing, entertaining, and making sense of the world. But while everyday language often describes discourse as moving quickly or slowly, covering a lot of ground, or going in circles, little work has actually quantified such movements or examined whether they are beneficial. To fill this gap, we use several state-of-the-art natural language-processing and machine-learning techniques to represent texts as sequences of points in a latent, high-dimensional semantic space. We construct a simple set of measures to quantify features of this semantic path, apply them to thousands of texts from a variety of domains (i.e., movies, TV shows, and academic papers), and examine whether and how they are linked to success (e.g., the number of citations a paper receives). Our results highlight some important cross-domain differences and provide a general framework that can be applied to study many types of discourse. The findings shed light on why things become popular and how natural language processing can provide insight into cultural success. © 2021 National Academy of Sciences. All rights reserved.
英文关键词	Cultural analytics; Cultural success; Discourse; Natural language processing
语种	英语
来源期刊	Proceedings of the National Academy of Sciences of the United States of America
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/238702
作者单位	Marketing Division, Columbia Business School, Columbia University, New York, NY 10027, United States; Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, United States
推荐引用方式 GB/T 7714	Toubia O.,Berger J.,Eliashberg J.. How quantifying the shape of stories predicts their success[J],2021,118(26).
APA	Toubia O.,Berger J.,&Eliashberg J..(2021).How quantifying the shape of stories predicts their success.Proceedings of the National Academy of Sciences of the United States of America,118(26).
MLA	Toubia O.,et al."How quantifying the shape of stories predicts their success".Proceedings of the National Academy of Sciences of the United States of America 118.26(2021).