气候变化领域集成服务门户(CCPortal): Shifting Republican views on climate change through targeted advertising

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DOI	10.1038/s41558-021-01070-1
	Shifting Republican views on climate change through targeted advertising
	Goldberg M.H.; Gustafson A.; Rosenthal S.A.; Leiserowitz A.
发表日期	2021
ISSN	1758-678X
起始页码	573
结束页码	577
卷号	11 期号:7
英文摘要	It is essential to increase public understanding of the existence, causes and harms of climate change. In the United States, Republicans are one important audience, as the bipartisan support needed for ambitious and durable climate policy is currently lacking. An important limitation of most climate change message testing is that it is usually based on controlled experiments, which may or may not be equally effective in the real world. Here we report the effects of a one-month advertising campaign field experiment (N = 1,600) that deployed videos about the reality and risks of climate change to people in two competitive congressional districts (Missouri-02 and Georgia-07). The videos were designed to appeal to Republicans and were targeted to this audience via online advertisements. The study finds that, within the targeted congressional districts, the campaign increased Republicans’ understanding of the existence, causes and harms of climate change by several percentage points. © 2021, The Author(s), under exclusive licence to Springer Nature Limited.
来源期刊	Nature Climate Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/237298
作者单位	Yale Program on Climate Change Communication, Yale University, New Haven, CT, United States; Department of Communication, University of Cincinnati, Cincinnati, OH, United States
推荐引用方式 GB/T 7714	Goldberg M.H.,Gustafson A.,Rosenthal S.A.,et al. Shifting Republican views on climate change through targeted advertising[J],2021,11(7).
APA	Goldberg M.H.,Gustafson A.,Rosenthal S.A.,&Leiserowitz A..(2021).Shifting Republican views on climate change through targeted advertising.Nature Climate Change,11(7).
MLA	Goldberg M.H.,et al."Shifting Republican views on climate change through targeted advertising".Nature Climate Change 11.7(2021).