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DOI10.1088/1748-9326/ab4ca1
Consumers continue to be confused about electric vehicles: Comparing awareness among Canadian new car buyers in 2013 and 2017
Long Z.; Axsen J.; Kormos C.
发表日期2019
ISSN17489318
卷号14期号:11
英文摘要Despite policy support and technological progress, consumer adoption of electric vehicles remains limited globally. One important barrier to electric vehicle adoption may be limited consumer awareness. We investigate trends in consumer awareness, familiarity, and experience with electric vehicles by comparing cross-sectional survey responses from two representative samples of Canadian new vehicle-buyers collected in 2013 (n = 2922) and in 2017 (n = 1808). While a significantly higher proportion of 2017 respondents have 'heard of' key electric vehicle models, stated familiarity and experience are low for both samples. Further, about three-quarters of respondents in both samples are confused about the basic notion of how to refuel (or recharge) electric vehicles - and how these vehicles differ from hybrids. Conversely, over half of 2017 respondents report having seen at least one electric vehicle charger in public, which is more than double the proportion reported in the 2013 sample. These trends hold in analyses of three Canadian provinces, including two that have engaged in significant consumer outreach activities over this time frame. Overall, in contrast to expectations, our results suggest that consumer awareness remains low and stagnant, which may hinder market growth and inhibit the climate mitigation potential of electric vehicles. © 2019 The Author(s). Published by IOP Publishing Ltd.
英文关键词consumer awareness; consumer research; electric vehicles; hybrid vehicles; survey
语种英语
scopus关键词Electric vehicles; Hybrid vehicles; Surveying; Surveys; Climate mitigations; Consumer adoptions; Consumer awareness; Consumer research; Cross-sectional surveys; Outreach activity; Representative sample; Technological progress; Vehicles; automobile; consumption behavior; electric vehicle; policy making; trend analysis; Canada
来源期刊Environmental Research Letters
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/154778
作者单位Sustainable Transportation Action Research Team, Simon Fraser University, 8888 University Dr, Burnaby, BC V5A 1S6, Canada
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Long Z.,Axsen J.,Kormos C.. Consumers continue to be confused about electric vehicles: Comparing awareness among Canadian new car buyers in 2013 and 2017[J],2019,14(11).
APA Long Z.,Axsen J.,&Kormos C..(2019).Consumers continue to be confused about electric vehicles: Comparing awareness among Canadian new car buyers in 2013 and 2017.Environmental Research Letters,14(11).
MLA Long Z.,et al."Consumers continue to be confused about electric vehicles: Comparing awareness among Canadian new car buyers in 2013 and 2017".Environmental Research Letters 14.11(2019).
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