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DOI10.1088/1748-9326/aba715
Electric vehicle adoption: Can short experiences lead to big change?
Roberson L.A.; Helveston J.P.
发表日期2020
ISSN17489318
卷号15期号:9
英文摘要Plug-in electric vehicles (PEVs) offer a promising pathway to decarbonizing the personal transportation sector, but PEV sales remains low. Prior research has found that direct experience with PEVs increases consumers' stated purchase consideration, but these studies have used relatively long exposure times (days to months) with a PEV. To assess the effect of shorter exposure times (e.g. minutes) on stated purchase consideration, we conducted an experiment at the 2019 Washington D.C. Auto Show. Participants (n = 6518) were asked to rate their level of consideration to adopt a PEV before and after riding in one of four different PEVs for just 3-5 min. We find that the experience of riding in a PEV on average had a significant, positive effect on participants' consideration ratings. We also find that the vast majority of respondents were unable to correctly answer basic knowledge questions about refueling a PEV and federal subsidies available for purchasing a PEV. These results suggest that while consumer knowledge about PEVs remains low, short rides or drives in a PEV could be an effective, more scalable strategy for increasing PEV consideration across larger populations. © 2020 The Author(s). Published by IOP Publishing Ltd.
英文关键词Consumer adoption; Experience; Knowledge; Lectric vehicles
语种英语
scopus关键词Automobile exhibitions; Sales; Big changes; Consumer knowledge; Direct experience; Long exposures; Personal transportation; Washington; Plug-in electric vehicles; electric vehicle; energy efficiency; energy market; energy planning; perception
来源期刊Environmental Research Letters
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/153707
作者单位Department of Engineering Management and Systems Engineering, George Washington University, Washington, DC 20052, United States
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Roberson L.A.,Helveston J.P.. Electric vehicle adoption: Can short experiences lead to big change?[J],2020,15(9).
APA Roberson L.A.,&Helveston J.P..(2020).Electric vehicle adoption: Can short experiences lead to big change?.Environmental Research Letters,15(9).
MLA Roberson L.A.,et al."Electric vehicle adoption: Can short experiences lead to big change?".Environmental Research Letters 15.9(2020).
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