气候变化领域集成服务门户(CCPortal): The cultural politics of climate branding: Project Sunlight; the biopolitics of climate care and the socialisation of the everyday sustainable consumption practices of citizens-consumers

CCPortal

DOI	10.1007/s10584-019-02487-6
	The cultural politics of climate branding: Project Sunlight; the biopolitics of climate care and the socialisation of the everyday sustainable consumption practices of citizens-consumers
	Doyle J.; Farrell N.; Goodman M.K.
发表日期	2019
ISSN	0165-0009
英文摘要	Many corporations are now in the business of bringing climate change ‘home’ in the everyday products that those, in much of the Minority world, can purchase and use, providing opportunities for consumers to literally and figuratively ‘buy in’ to climate mitigation. Yet, what are the implications of this form of highly commoditised, corporate-led, consumer-focused climate branding? In the spaces and practices of the everyday, how and in what ways are corporations framing and socialising responses to climate change and global environmental and social issues? This paper explores these 'questions through a multimodal discourse analysis of Unilever’s ‘Sustainable Living Plan’ (2010) and its ‘Project Sunlight’ campaign (2010–2016). Situating Unilever’s sustainability agenda as indicative of the contemporary climate politics of the corporate sector, that also represents a pivotal moment in the cultural politics of climate change, we critically interrogate Unilever’s mobilisation of the affective and emotional registers of everyday life and human relations in its model of sustainable living. Specifically, we focus on the ways that Unilever encourages acts of branded consumption as a form of—what we call here—climate care, by invoking normative discourses of gender and family through a form of biopolitics, and, at a larger scale, how the corporation is shaping how particular forms of climate capitalism are socialised, normalised and practiced. In doing so, we shift critical attention away from sustainable business analyses of Unilever onto the unexplored socio-cultural dimensions of Unilever’s sustainability model. We argue that Unilever’s socialisation of climate branding and care works to depoliticise climate change actions and actors through a biopolitics that creates a false veneer of democratisation in the form of consumer choice, thereby curtailing more progressive societal action on climate change. © 2019, Springer Nature B.V.
语种	英语
scopus关键词	Climate models; Sustainable development; Climate mitigations; Consumer choice; Corporate sector; Human relations; Multimodal discourse analysis; Socio-cultural; Sustainable business; Sustainable consumption; Climate change
来源期刊	Climatic Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/147559
作者单位	Centre for Research in Spatial, Environmental and Cultural Politics (SECP), School of Media, University of Brighton, Brighton, United Kingdom; Faculty of Media & Communication, Bournemouth University, Bournemouth, United Kingdom; Department of Geography and Environmental Science, School of Archaeology, Geography and Environmental Science, University of Reading, Reading, United Kingdom; Centre for Research in Spatial, Environmental and Cultural Politics (SECP), University of Brighton, Brighton, United Kingdom; Centre for Space, Place and Society (CSPS), Wageningen University, Wageningen, Netherlands
推荐引用方式 GB/T 7714	Doyle J.,Farrell N.,Goodman M.K.. The cultural politics of climate branding: Project Sunlight; the biopolitics of climate care and the socialisation of the everyday sustainable consumption practices of citizens-consumers[J],2019.
APA	Doyle J.,Farrell N.,&Goodman M.K..(2019).The cultural politics of climate branding: Project Sunlight; the biopolitics of climate care and the socialisation of the everyday sustainable consumption practices of citizens-consumers.Climatic Change.
MLA	Doyle J.,et al."The cultural politics of climate branding: Project Sunlight; the biopolitics of climate care and the socialisation of the everyday sustainable consumption practices of citizens-consumers".Climatic Change (2019).