气候变化领域集成服务门户(CCPortal): On the use of imagery for climate change engagement

CCPortal

DOI	10.1016/j.gloenvcha.2012.11.006
	On the use of imagery for climate change engagement
	O'Neill S.J.; Boykoff M.; Niemeyer S.; Day S.A.
发表日期	2013
ISSN	0959-3780
卷号	23 期号:2
英文摘要	This article answers calls from scholars to attend to a research gap concerning the visual representation of climate change. We present results from three Q-methodology workshops held in Melbourne (Australia), Norwich (UK) and Boulder (USA) investigating engagement with climate change imagery drawn from mass media sources. Participants were provided with a concourse of climate change images drawn from a newspaper content analysis carried out across all three countries, and asked to carry out two Q-sorts: first, for salience ('this image makes me feel climate change is important') and second, for efficacy ('this image makes me feel I can do something about climate change'). We found results remarkably consistent both across and within country cohorts. This may indicate the presence of a dominant, mainstream discourse around climate imagery. We found that imagery of climate impacts promotes feelings of salience, but undermines self-efficacy; that imagery of energy futures imagery promotes self-efficacy; and that images of politicians and celebrities strongly undermine saliency, and undermine self-efficacy for the Australian cohort. These results, if widely replicable, have implications for climate change communication and engagement. Our results suggest that imagery plays a role in either increasing the sense of importance of the issue of climate change (saliency), or in promoting feelings of being able to do something about climate change (efficacy) - but few, if any, images seem to do both. Communications strategies should assess the purpose of their messages, considering these findings regarding salience and efficacy in this study, and choose to employ images accordingly. © 2012 Elsevier Ltd.
英文关键词	Climate imagery; Efficacy; Perceptions; Public engagement; Q-method; Saliency
学科领域	climate change; image analysis; imagery; local participation; mass media; perception; visual analysis; Australia; Boulder; Colorado; England; Melbourne; Norfolk [England]; Norwich; United Kingdom; United States; Victoria [Australia]
语种	英语
scopus关键词	climate change; image analysis; imagery; local participation; mass media; perception; visual analysis; Australia; Boulder; Colorado; England; Melbourne; Norfolk [England]; Norwich; United Kingdom; United States; Victoria [Australia]
来源期刊	Global Environmental Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/117961
作者单位	Geography, College of Life and Environmental Sciences, University of Exeter, Amory Building, Rennes Drive, Exeter EX4 4RJ, United Kingdom; CIRES Center for Science and Technology Policy Research, University of Colorado-Boulder, 1333 Grandview Avenue, CO 80309-0488, United States; School of Politics and International Relations, H.C. Coombs Building, Australian National University, Canberra, ACT 0200, Australia; Tyndall Centre for Climate Change Research, Faculty of Engineering and the Environment, University of Southampton, United Kingdom
推荐引用方式 GB/T 7714	O'Neill S.J.,Boykoff M.,Niemeyer S.,et al. On the use of imagery for climate change engagement[J],2013,23(2).
APA	O'Neill S.J.,Boykoff M.,Niemeyer S.,&Day S.A..(2013).On the use of imagery for climate change engagement.Global Environmental Change,23(2).
MLA	O'Neill S.J.,et al."On the use of imagery for climate change engagement".Global Environmental Change 23.2(2013).